Please note that I will not respond to inquiries requesting Tripper to publish “guest posts” that include links to companies and/or services for free, offers of producing content in exchange for exposure, or requests for promoting brands or services that don’t fit the sustainable cultural tourism niche.
Since 2014 I’ve been working as a freelance writer, blogger, and copywriter with a storytelling approach that both engages and informs readers.
I have the instinct to find the original angle of a story and I approach destinations as a blank canvas. More often than not, I arrive with the idea for a story in the back of my mind but it’s the story that finds me.
I get inspiration from talking to local artists and to local business owners and from covering local cultural events to let my readers know what will make them feel your destination under their skin.
I’ve worked in content marketing campaigns for Hipmunk, IHG – InterContinental Hotels Group, Hotel Planner, and partnered with French Haveli Boutique Heritage Home, Lazy Flavors, 6Only Guest House, Fantasporto (Oporto International Film Festival), London Horror Festival, Pacific Holidays and North Dakota Tourism.
I’m a detail-oriented professional writer who specializes in writing high-quality original and search engine optimized web content. I’m available to promote your event or service on Tripper’s online channels (blog and social media outlets) to help you improve the online footprint of your travel business.
I have contributed blog posts to National Geographic Intelligent Travel Blog, the Huffington Post, Travioor, Flight Network, and self-published my debut travel guide book in 2015, Lisbon Travel Guide for Urban Explorers.
My most recent writing collaboration is for Lonely Planet as their local expert in Lisbon.
— Lonely Planet (@lonelyplanet) January 5, 2017
Tripper’s readers are independent travelers looking for unique experiences, with a high positive impact on the local communities and economy.
They prefer to explore lesser-known destinations but don’t dismiss a visit to a famous tourist destination as long as it’s presented to them from a unique angle.
Promoting organized tour packs or one-size-fits-all type of travel experiences will probably not resonate with Tripper’s sustainable cultural tourism niche audience.
73% of Tripper’s readers are women of which 41.68% are 25-34 years old and 18.52% are 35-44. (Source: Google Analytics)
35.97% of the audience is based in the United States, with a high interest in air travel, hotels and accommodations, and trips to Europe. (Source: Google Analytics)
The majority has no kids (57%), has a College education (50%), with a household income varying from $0-50k (44%) to $50-100k (32%). When it comes to political affiliation they identify as Independent (46%) and are somewhat politically active (50%). (Source: Quantcast)
Tripper’s Reach and Engagement
The organic search traffic increased by 8% in 2016 (compared to the previous year) and is currently the second source of traffic (at 19%).
Tripper has a loyal readership with a returning rate of more than 16%.
— Lisboa (@CamaraLisboa) January 1, 2017
Social Media is currently the biggest source of traffic with Pinterest as the outlet driving the most traffic to the blog consistently, with 53% in 2016 (+36% than in 2015).
Tripper’s Pinterest account reaches an audience of mostly women in the United States, with an increase of 35% in monthly engagement in the last 30 days. (Source: Pinterest)
Instagram is the outlet with the highest engagement with a steady average engagement rate of 8% and an audience of 63% women aged between 25-34 (44%). (Source: Instagram)
— Travel North Dakota (@NorthDakota) April 21, 2017
I specialize in creating written content and in promoting services organically on social media.
Tripper is available to work in:
- Helping your sustainable cultural tourism brand to reach the ideal niche-audience via sponsored blog posts, event coverage, and social media;
- Analyzing your cultural tourism brand’s current digital presence and designing a content marketing strategy for sustainable growth and engagement;
- Providing your cultural tourism brand with content that can be used throughout your media outlets such as blog posts, social media posts, and photos;
— London Horror Fest (@LndnHorrorFest) October 31, 2015