For a detailed Media Kit, rates, and an updated list of published pieces in different outlets, please click this link (it will open a Dropbox folder in a new tab, with downloadable .pdf files)
Sandra’s Professional Experience
Since 2014 I’ve been working as a freelance writer, blogger, and copywriter with a storytelling approach that both engages and informs readers.
I have the instinct to find the original angle of a story and I approach destinations as a blank canvas. More often than not, I arrive with the idea for a story in the back of my mind but it’s the story that finds me.
I get inspiration from talking to local artists and to local business owners, and from covering local cultural events to let my readers know what will make them feel your destination under their skin.
I’ve worked in content marketing campaigns for Hipmunk, IHG – InterContinental Hotels Group, Hotel Planner, and partnered with French Haveli Boutique Heritage Home, Lazy Flavors, 6Only Guest House, Fantasporto (Oporto International Film Festival), London Horror Festival, Pacific Holidays, North Dakota Tourism, and much more. The list grows every year as the result of my personal commitment to turning Tripper in a worldwide reference of sustainable cultural tourism for independent travelers.
I’m a detail-oriented professional writer who specializes in writing high-quality original and SEO optimized web content. I’m available to promote your event or service on Tripper’s online channels (blog and social media outlets) to help you improve the online presence of your travel business.
In the past 3 years since beginning my career as a freelance travel writer, I have contributed blog posts to National Geographic Intelligent Travel Blog, the Huffington Post, Travioor, Flight Network, and self-published my debut travel guide book in 2015, Lisbon Travel Guide for Urban Explorers.
My most recent regular writing collaborations are for Lonely Planet as a local expert in Lisbon and Skyscanner.
— Lonely Planet (@lonelyplanet) January 5, 2017
Tripper’s readers are independent travelers looking for unique experiences, with a high positive impact on the local communities and the local economy.
They prefer to explore lesser-known destinations but don’t dismiss a visit to a famous tourist destination as long as it’s presented to them from a unique angle.
Promoting organized tour packs or one-size-fits-all type of travel experiences will not resonate with Tripper’s sustainable cultural tourism niche audience.
Detailed statistics about Tripper’s audience are available on the updated Media Kit.
Tripper’s Reach and Engagement
The organic search traffic increased by 8% in 2016 (compared to the previous year) and is currently the second source of traffic.
Tripper has a loyal readership with a returning rate of more than 16% and a below-the-average bounce rate (under 40%), as a result of strategic SEO and engaging content.
— Lisboa (@CamaraLisboa) January 1, 2017
Social Media is currently the biggest source of traffic with Pinterest as the outlet driving the most traffic to the blog consistently, with 53% in 2016 (+36% than in 2015).
Tripper’s Pinterest account reaches an audience of mostly women in the United States, with a total reach of over one million users.
Instagram is the outlet with the highest organic engagement with an audience of 63% women aged between 25-34 (44%).
— Travel North Dakota (@NorthDakota) April 21, 2017
I specialize in creating written content and in promoting services organically on social media.
Tripper is available to work in:
- Helping your sustainable cultural tourism brand to reach the ideal niche-audience via sponsored blog posts, event coverage, and social media;
- Analyzing your cultural tourism brand’s current digital presence and designing a branded content campaign through evergreen blog posts and social media promotion;
- Providing your cultural tourism brand with content that can be used throughout your media outlets such as blog posts, social media posts, and photos;
If you’d like to partner with Tripper, reach out at firstname.lastname@example.org. I review each proposal carefully to decide if your brand, product or service fits the blog’s tone and content strategy.
— London Horror Fest (@LndnHorrorFest) October 31, 2015