The first blog post of the year on the best sustainable cultural tourism destinations has become a Tripper classic (and one of my favorites to write). In 2020, I chose to focus on twenty cities in Portugal for sustainable cultural tourism instead.
One of the top travel trends for the year ahead is second-city travel. According to the predictions of Booking.com: “Second-city travel, meaning the exploration of lesser-known destinations in a bid to reduce overtourism and protect the environment, will take a leap forward in the year ahead. Over half (54%) of global travelers want to play a part in reducing overtourism, while 51% would swap their original destination for a lesser-known but similar alternative if they knew it’d leave less of an environmental impact. “
Although it takes longer, I prefer traveling using public transport, so most of the Portuguese cities listed below are reachable by train or a combination of train and metro (like Maia and Matosinhos). Two of them are reachable by ferry (Barreiro and Almada), and three of them are reachable by express bus (Vila Real, Bragança, and Estremoz).
A certain street with colorful umbrellas may have put Águeda in the world’s travel map, but the city transcends this clever urban art installation. With a renowned arts festival happening since 2006, Águeda is one of the cities in Portugal doing cultural tourism the right way.
Go for the umbrellas but stick around for the arts festival.
Unmissable Cultural Events in Águeda
- AgitÁgueda Art Festival (every July)
- FESTIM – Festival Intermunicipal de Músicas do Mundo (World Music Festival in partnership with other cities of the Aveiro district)
Two things come to mind when we hear about Covilhã: wool and Serra da Estrela (mainland Portugal’s highest mountain). For many years it was a city en route for the fleeting chance to see snow, where you’d make a pit stop to buy local cheese.
In 2011 WOOLFest brought the old (wool industry) and the new (urban art) together in one event and, well, the rest is history. The Portuguese inland territories have always struggled harder than other places to remain relevant and attract visitors, but Covilhã has set quite an example.
Unmissable Cultural Events in Covilhã
Guimarães is the birthplace of Portugal (the first king, Afonso Henriques, was born here), a former European Capital of Culture (2012), and its historic center has been a UNESCO World Heritage Site since 2001.
Walking around the city’s narrow streets and experiencing it is the best thing to do in Guimarães; no plans needed. But do check what cultural events are happening at the time of your visit if you’d like to stick around for an extra day or two.
Unmissable Cultural Events in Guimarães
- Check the events calendar at the local cultural center Centro Cultural Vila Flor
I doubted if I should include Loulé in this list of Portugal cities for sustainable cultural tourism, but I soon realized that feeling came from prejudice. You see, to me, Loulé is that city where everyone flocks to in the summer, for the beaches and the laid-back nightlife.
Of course, as I realized when researching for this blog post, Loulé also has plenty of potential for cultural travelers. Known country- and worldwide for its Carnaval (not one of the traditional ones, though), what most people probably don’t realize is that Loulé also hosts one of Europe’s biggest world music festivals.
Unmissable Cultural Events in Loulé
Despite being part of Alentejo, the small city of Portalegre (with a little over 20,000 people) doesn’t look like it’s part of the Southern region. It stands out from what we typically imagine as the landscape of the south of Portugal, by being more mountainous and greener.
Although these different landscapes and the religious and historical heritage would be enough reason to head to Portalegre, it’s the annual FIMM in the nearby town of Marvão (about 13 miles) that draws all the attention.
Unmissable Cultural Events in Portalegre
- FIMM – Festival Internacional de Música de Marvão (July/August)
- Curtas Metragens Fest – Short Films Festival (September)
Well, I will refrain to call Aveiro “the Venice of Portugal” but yes, the city has canals, which you can tour on typical boats called moliceiros. That said, I’m not a fan of comparing cities because it’s lazy and gives people false expectations.
Every time I travel by Aveiro on my way to Porto, I make plans to visit the city soon. Mostly because I’m curious to see all the Art Nouveau buildings – there’s a reason Aveiro is known as the capital city of this architectural style.
Unmissable Cultural Events in Aveiro
- Festival dos Canais (multi-event free-admission summer festival, organized by the City Hall)
- National Geographic Exodus Aveiro Fest (international travel and adventure photography and video festival)
I visited Matosinhos for a travel journalism masterclass in September 2019, so it was more of a business trip. But, I felt in Matosinhos something I had felt before in destinations that one is led to believe “have nothing to see”.
It’s definitely a city that lives by and for the ocean and the wide street by the beach calls for hiking, biking, skating, or simply enjoying the sunshine. Eating at one of the traditional restaurants is in itself a cultural experience. The film festival that takes place in the market every year in September is a good reason to visit if you need one.
Unmissable Cultural Events in Matosinhos
- Festival de Cinema de Aventura (September)
It’s been almost three years since I visited Maia for the first time but I still think the city doesn’t get the attention it deserves. So, in the light of this 2020 trend of second-city travel, Maia seemed to fit right in.
There’s more new than old to look at, but that’s also part of the local heritage. The international festival of comic theater in October should be on your calendar of must-attend events in Maia (and Portugal).
Unmissable Cultural Events in Maia
With all the titles Braga has gained over the years, I don’t know if it’s still eligible as a lesser-known destination. Alongside York, Austin, Dakar, Toronto, and others, Braga became one of UNESCO’s Creative Cities in 2017 in the field of Media Arts.
The number of cultural events and distinctions is refreshing in a city whose history has been largely linked to religion – Braga is the oldest archdiocese for the Catholic Church in Portugal.
Unmissable Cultural Events in Braga
- Braga Romana (May/June)
- MIMARTE – Braga Theater Festival (July)
- Braga International Folk Festival
- Festival Internacional Vaudeville Rendez-vous (July)
Viana do Castelo
In my youth (if this intro does make me feel old, nothing else will!), I traveled a few times to Viana do Castelo. Coming from a small island, I was fascinated to be at a place that was so close to another country.
These days, I would probably be more fascinated by the mix of architectural styles (Rennaissance, Manueline, Baroque, Art Deco) and the fact that Viana do Castelo is part of the Cittaslow network – an NGO inspired by the Slow Movement, where the quality of life matters.
Unmissable Cultural Events in Viana do Castelo
Known for its marble (used to build the Roman Temple in Évora), the city lives mostly from exporting this construction material. The must-sees include churches, local museums, and the castle, but since 2017 Estremoz is famous for something else.
That year, the craftsmanship of Estremoz clay figures was classified as Intangible Cultural Heritage of Humanity by UNESCO. Only eight living artisans still produce these clay figures, most of them with visitable workshops in the city.
Unmissable Cultural Events in Estremoz
- Festival da Rainha (medieval fair in May)
Barreiro, a former industrial city 20 minutes from Lisbon by ferry, has been my hometown since 2009. A blog post about Barreiro is long overdue, but it will be out this month. Barreiro has masterfully used its industrial heritage as a tourist attraction, joining forces with urban art with local cultural associations.
Tagus River’s south bank cities have always been edgier, more alternative. Coincidentally, most of them have an industrial past. Oh and take a word of advice: never ever call it Lisbon South Bay. As brilliant as that might have sound as a marketing stunt, it simply strips all these cities (Barreiro, Seixal, Almada) from their identity.
Unmissable Cultural Events in Barreiro
- OUT.FEST – Festival Internacional de Música Exploratória (October)
- Whatever ADAO got planned at the time of your visit
Cristo Rei has one of the best views over Lisbon and it’s probably the only thing people remember about Almada. Because why else would anyone go there anyway?
Quaint Cacilhas, a small town in the district and the area closer to the Tagus River, is famous for its riverside restaurants and perhaps what people imagine when they hear about Almada. However, Casa da Cerca (the Center for Contemporary Art) has since 1993 been proving that the city has plenty of things to do for cultural tourists.
Unmissable Cultural Events in Almada
- Festival de Almada – Theater Festival (July)
Setúbal is famous for its staple dish (choco frito), the nearby Arrábida mountains, and the ferry that takes you to white-sand beach resort Tróia. If you think Setúbal is not a cultural city, then you never spent time wandering the streets in the historic center.
Apart from visiting the Museum of Baroque (at Casa do Corpo Santo) and trying to spot the resident families of dolphins in the Sado River, visit Casa Bocage – this house-museum is dedicated to Setúbal-born poet Manuel Maria Barbosa du Bocage.
Unmissable Cultural Events in Setúbal
To Portuguese (and probably most tourists), Tomar is mostly famous for two things: Festa dos Tabuleiros (a semi-religious event that only happens every four years) and the massive templar Convent of Christ, a UNESCO World Heritage Site since 1983.
Tomar is about two hours by train from Lisbon, and a lot of people choose the city as the destination for a day trip. I have a series of day trips from Lisbon by train planned for this month and Tomar is one of them.
Unmissable Cultural Events in Tomar
- Festa dos Tabuleiros (religious festival that happens every 4 years in June/July; next event takes place in 2023)
- Festa Templária (medieval fair in July)
Speaking of my planned day trips from Lisbon by train, Santarém is the second city I’ll be visiting soon (and will share everything with you on a dedicated blog post of course).
I visited the so-called “Capital of Gothic” a few years ago but I confess I don’t remember much. However, most of the visitable heritage are religious landmarks (unless you consider the extra-sweet pastry Pampilhos as heritage).
Unmissable Cultural Events in Santarém
- National Gastronomy Festival (October)
For years, Alcobaça was famous for one thing only: the 13th-century Monastery that is also a UNESCO World Heritage Site. In fact, most tourists included a trip to Alcobaça as part of a larger itinerary that included Fátima and Óbidos.
But thanks to two cultural events, Alcobaça has been able to carve out a new spot as a sustainable cultural tourism destination. Religious tourism is extremely important in this region, but it’s time we start seeing it for something else.
Unmissable Cultural Events in Alcobaça
- Cistermúsica – Music Festival (May/June)
- Books & Movies – Festival Literário e de Cinema de Alcobaça (October)
Peso da Régua
Peso da Régua (affectionately known by locals just as Régua) is a small city in the middle of the Douro Valley and, therefore, shaped by wineries and the winemaking industry. Culturally, the city is unavoidably connected to wine and, to some, it’s one of the most beautiful places in Portugal.
Well, owning wine as part of a city’s cultural identity is what makes Peso da Régua such a strong sustainable cultural tourism destination. As Wine City since 2019, all cultural events programmed throughout the year stick to that theme.
Unmissable Cultural Events in Peso da Régua
Bragança is the northernmost capital city of all the districts in Portugal, founded by Celtics in the 2nd century BC. Temperatures range from ridiculously low minimums in the winter to ridiculously high maximums in the summer, but despite that, a lot of that Celtic energy remains deeply ingrained in the locals’ DNA.
One example is the local Carnaval tradition that happens in the village of Podence (about 30 minutes from Bragança) and that has been classified as UNESCO World Heritage in 2019.
Unmissable Cultural Events in Bragança
- Festival do Butelo e das Casulas & Carnaval dos Caretos (local traditional festival in March)
To not be confused with the Algarve city with the similar name of Vila Real de Santo António. Both cities are on opposite sides of the country.
Apart from being the birth town of 15th-century Portuguese navigator Diogo Cão, Vila Real doesn’t seem to have much more to be famous for and that’s exactly why I included it on this list of some of the best cities in Portugal for sustainable cultural tourism. Some places need to be discovered from scratch, even if your first intention was to just attend a festival.